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Campsites Expand to Woo RVers PDF Print E-mail
Written by CRVC   
Tuesday, 28 July 2009 00:00
TentChinese campground developers and operators have been scrambling to catch up with the demand of ever increasing number of tent campers. Now campsite owners and investors see business opportunities with China's first generation RVers.

For years, developers have been scouting for sites to build campsites targeting car-owning families for their tent camping business. The rapidly growing car ownerships in China helped create a new term - "self-driving vacation" - for vacationers, tourists, and adventurers who drive to locations often times not served by travel agents or tour operators. The freedom and unique experience of self-driving vacations have become so popular that many vacation sites are jam-packed during holidays and weekends. People are seeking new locations with more amenities and family friendly recreational programs.

Although there are some franchise operations, campsites in China are mostly independently owned and operated. The industry works with the government and is in pursuit of several regional development programs. Once in place, the number of campsites is expected to grow rapidly.

 Chinese vacationers Cabins at campsite
 RVs at campsite RVers at campsite


Some RV makers are also stepping up their efforts and investing in RV parks and campgrounds in popular tourist destinations. CenTech is considered as the industry leader in campground development. The RV maker runs a franchise operation with campsites located in several provinces. Its RV rental division enjoys good business and helps feed RV vacationers to its campgrounds.

 

Other campsite operators also want to get the RVers' business. They plan to expand their existing sites and build lots equipped to accommodate RVs. For many years, the RV industry and consumers have been complaining that few campgrounds are available for RVers. Now investments in campgrounds seem to be speeding up, which is a good news for China's self-driving vacationers and the first generation RVers.